purple reign gentle toning cleanser for blonde and grey hair

purple reign wants to preserve your expensive salon toner instead of making your strands purple/grey/blue. this blonde maintenance cleanser prevents brassy and orange tones while keeping your hair hydrated and your toner in tact. non shock toning means that it isn't going to load up your porous strands with pigment. instead, purple reign is going to maintain your perfect blonde until your next salon appointment. your hair (and hair stylist) will thank you. mor oil and masq'r'aide complete your perfect hair regime: treat, shine, and repair.

• essential oils of lavender and rose geranium, vanilla and ylang ylang

• will not strip toners like other no-yellow cleansers

• non-drying. extra moisturizing

• strengthens cuticle and follicle while gently cleansing away impurities

• made in canada

• now in 500ml

COLOUR SAFE / PARABEN FREE / SULPHATE FREE / PERFUME FREE / CRUELTY FREE