purple reign wants to preserve your expensive salon toner instead of making your strands purple/grey/blue. this blonde maintenance cleanser prevents brassy and orange tones while keeping your hair hydrated and your toner in tact. non shock toning means that it isn't going to load up your porous strands with pigment. instead, purple reign is going to maintain your perfect blonde until your next salon appointment. your hair (and hair stylist) will thank you. mor oil and masq'r'aidecomplete your perfect hair regime: treat, shine, and repair.
essential oils of lavender and rose geranium, vanilla and ylang ylang
will not strip toners like other no-yellow cleansers
non-drying. extra moisturizing
strengthens cuticle and follicle while gently cleansing away impurities